How to be idle...

A blog about economics, politics and Venezuela. A blog about things I might find interesting...

Sunday, January 29, 2006

the blogosphere

Recently, I have been attracted with the idea of creating my own blog. The idea of communicating virtually and without boundaries to an unmeasurable tribune has been always intriguing. Throughout this tool it transpires that I can achieve this purpose... My interests on the blog community is mainly 'knowledge share' and generate traffic...I am not becoming a philantropist!

This first post is about blogging within itself.

The ‘blog-mania’ came to stay and not just to pass away as another fad…

Blogs are interconnected infrastructures of information in the form of easy-to–use websites, in which people or ‘bloggers’ can post their personal or businesses intends towards to reach this new and aggressively growing virtual community in the net. The community of bloggers are represented mainly by amateurs or new users, people with limited skills in programming websites but hunger to communicate something… These folks are building up a new kind of network in which the information flows beyond the boundaries of the very ‘subjective’ mass media … The info found in blogs is dynamic with feedback loops and suits whatever the taste of the reader is…

What makes blogs so attractive to ‘amateurs users’ is its easiness and friendly environment. Traditional websites are rather complex and require knowledge of HTML, dreamweaver, flash, etc.

According to a research the increasing of bloggers is identified after the events of 9/11. By 2002, the most popular bloggers were associated to the ‘war of terror’ as tools that supported the US strategies to confront Iraq, mostly because they came from well-known politically-right orientated sites to become ‘war bloggers’ –a term used by Hesseldahl (2003). Since that time the blogosphere, has become a mix of debates, issues, and bloggers, that are distributed amongst all political, racial, religious, and ethnic positions.

According to Jason Calacanis, founder of Weblogs Inc. calculates that there are only 200 blogs with a monthly traffic of 1 million page views per month. Only 20 of those receive over 10 million page views per month (McGann, 2004). It is estimated that about 11 percent (approximately 50 million) of Internet users are regular blog readers. Active bloggers, meanwhile, update their blogs regularly, to the tune of more than 275,000 posts daily, or about 11,000 updates an hour’ (McGann, 2004).

Weblogs has broadened to the business world and has proved to be a useful tool of communication for small companies. A study conducted by
GuideWireGroup for iUpload in Burns (2005), says as many as 89 percent of companies currently blog or plan to start in the near future. CEOs are using this tool to communicate internally and externally with the workforce and stakeholders. The same study indicates that "The CEO of McDonalds is challenged every day to keep a channel of communications open and a blog is a great place to do that."

Let’s keep up the good work! , blogging is changing the way communicating information has been in the past.

Aníbal Miranda D. BSc, MBA


Sources:

Burns, E (2005) “Corporate Blog Adoption, Stronger in Small Business” Available
[http://www.clickz.com/stats/sectors/traffic_patterns/article.php/3557211] Visited 20.01.06

Hesseldahl, A (2003) “Best War Blogs” Forbes Magazine. Available at [http://www.forbes.com/2003/03/20/cx_ah_0320warblogs.html] visited 20.01.06

Mc Gann, R (2004) “The Blogosphere by numbers” Available at [http://www.clickz.com/stats/sectors/traffic_patterns/article.php/3438891] visited 20.01.06